How to Fix Syndicated Content for Search
Search Marketers know that having a blog is important to bring searchers to your site. But it’s tough to do. It takes time. What do you write about? How do you create content that people are searching for?
The answer for many small businesses is to sign on with a web marketing company that specializes in your vertical, and along with a website you may get syndicated blog posts on a regular basis. Which can be good for conversions, but doesn’t help you for search. Why?
You’re getting the same content that hundreds of other websites have, word-for-word. It’s not unique or first. You’re in a search toss-up with competitors with only the local search component to separate you. It can be good information for viewers already on your website, but it likely won’t bring in fresh, new traffic.
The Solution - Change It!
Hopefully your blog source came up with a good content idea. Verify that your agreement allows you to edit their syndicated content (not all do) and that they provide you with permissions to make the changes. Then:
Voila, you have a unique blog post that will have a better chance of pulling in viewers, and it took less effort than writing something from scratch. Give us a shout with questions!
Bill tracks news and changes in SEO as it effects site design and content development. Follow this blog if you're a business or agency owner that needs basic info to help with your own projects!