SEO, or Search Engine Optimization, is the process of optimizing your website to make it easier to find using “natural search”. We believe you should focus on it before paid web advertising because natural or organic search drives more traffic than paid, and people trust natural results more than paid. Plus, good SEO will usually improve the effectiveness of any paid advertising you do. SEO uses many techniques, but it really boils down to:
Important goals include not only appearing on page 1 or 2 of the search engines, but also to ensure the right audience is finding your website, not just for your company name, but for the products and services you provide, in the area you serve (that’s Local SEO).
SEO is not a trick or a button you push, but a process. Websites written and produced with input from an SEO expert will deliver not only better search performance, but more conversions, while strengthening brand and marketing goals. It’s our job to make sure all of the creative elements mesh with what search engines look for, and that includes keeping you out of trouble!
Once you know you want (or need!) SEO, the first step is to have a strategy. A good strategy starts with understanding your goals like traffic increases, conversions or form fills. The next step would be an SEO Audit which tells us what needs to be fixed with the current site, in what priority, and with what level of effort.
Even if you want to build a new site, an audit will draw a baseline to know what’s good and what’s bad in your current site so you can plan for a great outcome on the new project. Plus, hopefully you can reuse a lot of what’s there!
After addressing any major technical SEO issues with your site (like blocked pages, script injections, crawl errors and other scary sounding things), we will recommend analyzing content and content structure, the primary building blocks for site performance. Creating unique content that is well organized, using keywords or phrases popular in user searches, is a major success factor. Almost everything else in the site, from graphic design to metadata, should be based on your content!
Professional SEOs look at all factors of a site, including content performance, programming, analytics, hosting and response times, security, your social media, mobile performance, inbound and outbound links, graphic design, the works. Unless you tell us to ignore something, we will consider everything we see because it all works together as an ecosystem.
Ultimately our goal is to improve your ability to compete in the marketplace. We will try to identify any opportunities for you to do that. We’ll give you our best advice and effort, within your budget, to help give you an advantage over your competitors.
We offer a number of services, all with an impact on SEO. They include: